Web Design & SEO for Service Businesses
For established service businesses, a generic website and unpredictable marketing isn't just embarrassing. It caps your growth. We build the websites and growth systems that turn expert local companies into dominant regional players.
Get Your Free Growth Plan 4.6 on Google, 21 reviewsWhere your business
Built for
Lockard Design Co.
We don't just build websites; we build growth systems. We believe that a great service business deserves a predictable stream of high-quality leads that they own and control. No more renting attention from HomeAdvisor or wondering if your marketing is working. We build the asset, you own the results.
Our services include:
Client Results
Featured Projects
335 calls in one month
25+ leads a month
You've been burned by agencies that overcomplicate everything. We keep it dead simple.
Get Your Free Growth Plan30-minute strategy call. We learn your business, find where you're bleeding leads, and hand you a custom growth plan. Free, whether you hire us or not.
A website that actually converts. SEO that compounds. A lead system that runs while you sleep. Done in weeks, not months.
Qualified leads, every month, with clear data showing exactly where they came from. That's it. That's the whole plan.
Our Work
Hover to preview a site. Click to open it.Swipe through 10 client sites.
How we grew a New Jersey security firm's calls, local visibility, and AI-search citations with a coordinated SEO, Local, and Answer Engine Optimization strategy.
“Send any potential customer to me! Hands down the best investment I have made in my 10 years of running a business”
How a single-owner tree service built a steady flow of 25+ leads a month with a new website, Local Service Ads, paid search, and local SEO working together.
How we turned a commercial fire protection company into the dominant name in local search: 16 keywords ranking #1 and roughly 80 in Google's top three.
A 45-page site for a Pennsylvania commercial HVAC contractor, written for the facility directors and plant managers who hire them.
We moved a South Jersey dog trainer off WordPress and onto a fast custom site, with a full page for each of their six services.
A new site for an East Bay builder of ADUs, additions and remodels. It launched in October 2026 with all 60 pages live and every internal link checked.
A booking site for a Long Beach Island rental company. Every home listing syncs from their booking system once an hour, so the site never goes stale.
We moved a South Jersey memory preservation studio, in business since 1985, off WordPress without breaking a single one of its old links.
A 35-page site for a Central Florida HVAC company, including 15 answer pages built around the questions homeowners search when the AC quits.
A fast site for a family towing company that has been running since 1996. When someone fills out the form, the owner gets a text within seconds.
You're Losing Money Every Month
Pick the one that hits closest to home. Each one has a fix.
Get Your Free Growth PlanYou're a professional, but your website looks like it was built a decade ago. It doesn't reflect the quality of your work and you hesitate to even put it on your business card.
How we fix it
We build you a professional, high-converting website that acts as your #1 salesperson, working 24/7. It's built on a foundation of strong branding to make you the obvious choice in your market.
You're paying an agency (or you were), but you have no idea what they're actually doing. You get confusing reports, but the phone isn't ringing any more than it was before.
How we fix it
We implement targeted marketing strategies, from dominating Google search to precision-targeted ad campaigns, to create a reliable, scalable system for generating qualified leads every single month.
You're stuck at the same revenue level, working harder than ever. You know you need to grow to the next level, but you don't have a predictable way to get there.
How we fix it
We build automated systems that handle your client intake, follow-ups, and day-to-day website management. This frees up your time so you can focus on what you do best: running your business.
From fire protection contractors to restaurant owners. If your business runs on reputation and referrals, we know how to put you in front of the right people.
We're a small, US-based team that works exclusively with established service companies. No account managers, no runaround. You work directly with us. We get to know your business, your customers, and what's actually holding you back.
We've helped companies double their revenue, break into new markets, and finally build something that grows without the owner doing everything.
Real businesses. Real results.
Send any potential customer to me! Hands down the best investment I have made in my 10 years of running a business
Everything you need to know before we get started.
A professionally built, lead-generating website for a service business typically costs between $5,000 and $25,000. The final investment depends on the project's scope: number of custom-designed pages, complexity of features (like online booking or cost calculators), and the depth of the SEO and content strategy. For example, a 10-page website for a local contractor with foundational SEO will be closer to the $5,000–$8,000 range, while a 25-page site for a multi-location firm with a comprehensive content strategy could be $15,000 or more. We provide a detailed, fixed-price proposal after our initial discovery call.
A standard website design package from Lockard Design Co. is a complete growth system that includes: custom strategy and design tailored to your brand and ideal customer (not a generic template), professional SEO-optimized copywriting written to convert visitors into leads, full technical SEO setup including sitemaps, schema markup, and Google Analytics, strategically placed lead capture forms integrated with your CRM, mobile-first responsive development, and post-launch training with a video walkthrough.
Yes, we offer flexible payment options. Our standard structure is a 50% deposit to secure your spot in our project calendar and 50% upon completion before the site goes live. For larger projects exceeding $15,000, we can arrange a milestone-based plan: typically 40% deposit, 30% at design approval, and 30% at launch.
A custom website delivers a significantly higher return on investment than a DIY builder by focusing on lead generation and conversion, not just aesthetics. While DIY platforms have a lower upfront cost, they often result in a 'digital business card' that generates little to no traffic or leads. Our clients typically see a positive ROI within the first 12–18 months, as the website becomes a reliable source of qualified customer inquiries. The key difference is strategy: we build a system engineered to attract your ideal customer and guide them to a sale.
After the initial build, the primary ongoing costs are hosting (typically $30–$100/month for high-quality, secure hosting) and your domain name (around $20/year). We also offer an optional Website Care Plan starting at $150/month, which includes daily backups, security monitoring, software updates, and minor content edits. This plan protects your investment and ensures your site remains fast, secure, and operational.
A realistic timeline for a new, custom service business website is 6 to 12 weeks. This breaks down into: Discovery & Strategy (1–2 weeks), Design & Copywriting (3–4 weeks), Development & SEO (3–4 weeks), and Testing & Launch (1–2 weeks). The timeline can be influenced by the project's complexity and the client's speed in providing feedback.
Our process has three phases. Phase 1, Strategy & Discovery: a 90-minute deep-dive call to understand your goals, audience, and competition, resulting in a detailed project blueprint. Phase 2, Design & Development: we create wireframes and full-fidelity mockups for your approval, write the copy, and build on a private staging server. Phase 3, Launch & Optimization: thorough QA, full migration and launch, then performance monitoring to ensure a smooth transition.
To begin, the only thing we require is your participation in the initial 90-minute strategy session. During the project, we'll need any existing brand assets (logo in vector format, professional photography) and access to your domain registrar. We handle the rest, including all copywriting and stock image sourcing.
We've engineered our process to minimize the time required from you. Expect approximately 2–3 hours for the initial strategy and discovery phase. After that, the commitment drops to about 30–60 minutes per week for providing feedback on designs and reviewing progress updates.
After launch, we provide 30 days of complimentary support to address any questions or minor issues. You'll also receive a comprehensive training video showing you how to manage your site's content. Following the initial 30 days, we offer ongoing Website Care Plans for continued support, updates, and security.
While a new website provides an immediate boost in professionalism and credibility, measurable results like a significant increase in organic traffic and leads typically begin to appear within 3 to 6 months post-launch. This timeframe allows for Google to fully index the new site architecture and for our foundational SEO efforts to begin generating traction in search rankings.
A typical ROI is realized when the cost of the website is offset by the profit from new business it generates. For many of our service business clients, this means closing just 1 to 3 new clients to achieve a full return on their investment. Our goal is for the website to pay for itself within the first year and become a consistent, profitable source of new business thereafter.
We focus on KPIs tied directly to business growth: number of qualified leads (inquiries from ideal potential customers), conversion rate (percentage of visitors who take action), organic keyword rankings (visibility on Google for high-intent search terms), and cost per acquisition (effective cost to acquire a new lead through the website).
Yes. Semper Secure, a security company in Cherry Hill, NJ, took 335 calls in one month and grew its Google Business Profile calls 117% year over year. Fire Protection Solutions in Mentor, OH ranks #1 on Google for 16 keywords. Building & Air Maintenance, a commercial HVAC contractor, had 9 keywords on page 1 within 8 weeks of launch with no ad spend. The full breakdowns are on our case studies page.
A new website translates into more leads through a three-part system. Attraction: it uses targeted SEO and content to attract high-intent visitors searching for your specific services. Trust: it builds credibility instantly with professional design, clear messaging, and social proof. Conversion: it guides visitors to take action with clear calls-to-action, simple forms, and a frictionless user experience.
The ideal client is an established service-based business with a proven track record that is ready to invest in a high-performance website to fuel its next stage of growth. Our process is best suited for owners who view their website as critical business infrastructure and a long-term asset, not just a line-item expense.
The primary advantage is direct access and accountability. When you work with Lockard Design Co., you work directly with the founder, Will Lockard. This ensures a deep understanding of your goals and a highly personalized level of service. Unlike large agencies where clients are often passed to junior account managers, our model provides a single point of contact dedicated entirely to your project's success.
We offer a 100% Design Satisfaction Guarantee. This means we provide unlimited design revisions during the mockup phase of the project. We will continue to refine the design until you are completely happy with the look and feel, ensuring the final website is something you are proud of before we ever write a line of code.
Our core philosophy is that a website should be your #1 salesperson. This makes us different because we are not just designers. We are growth partners. While many designers focus solely on aesthetics, our entire process is built around a single goal: generating more qualified leads for your business. We measure our success by your business's growth, not just by how pretty the website looks.
Yes, approximately 70% of our clients are located outside of our immediate area. We are a remote-first company with a refined, seamless process for collaborating with businesses across the United States. Through video conferencing, project management software, and clear communication, we ensure a high-touch, personal experience regardless of your physical location.
From the Blog
Plain-English guides on websites, local SEO and getting the phone to ring, written for owners who want to understand what they're paying for.
Will Lockard Founder, Lockard Design Co.
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Will Lockard, Founder You'll hear back from me directly.
