Your Business is Great.
Your Website Isn't.

A professionally built, lead-generating website for a service business typically costs between $5,000 and $25,000. The final investment depends on the project's scope: number of custom-designed pages, complexity of features (like online booking or cost calculators), and the depth of the SEO and content strategy. For example, a 10-page website for a local contractor with foundational SEO will be closer to the $5,000–$8,000 range, while a 25-page site for a multi-location firm with a comprehensive content strategy could be $15,000 or more. We provide a detailed, fixed-price proposal after our initial discovery call.

A standard website design package from Lockard Design Co. is a complete growth system that includes: custom strategy and design tailored to your brand and ideal customer (not a generic template), professional SEO-optimized copywriting written to convert visitors into leads, full technical SEO setup including sitemaps, schema markup, and Google Analytics, strategically placed lead capture forms integrated with your CRM, mobile-first responsive development, and post-launch training with a video walkthrough.

Yes, we offer flexible payment options. Our standard structure is a 50% deposit to secure your spot in our project calendar and 50% upon completion before the site goes live. For larger projects exceeding $15,000, we can arrange a milestone-based plan: typically 40% deposit, 30% at design approval, and 30% at launch.

A custom website delivers a significantly higher return on investment than a DIY builder by focusing on lead generation and conversion, not just aesthetics. While DIY platforms have a lower upfront cost, they often result in a 'digital business card' that generates little to no traffic or leads. Our clients typically see a positive ROI within the first 12–18 months, as the website becomes a reliable source of qualified customer inquiries. The key difference is strategy: we build a system engineered to attract your ideal customer and guide them to a sale.

After the initial build, the primary ongoing costs are hosting (typically $30–$100/month for high-quality, secure hosting) and your domain name (around $20/year). We also offer an optional Website Care Plan starting at $150/month, which includes daily backups, security monitoring, software updates, and minor content edits. This plan protects your investment and ensures your site remains fast, secure, and operational.

A realistic timeline for a new, custom service business website is 6 to 12 weeks. This breaks down into: Discovery & Strategy (1–2 weeks), Design & Copywriting (3–4 weeks), Development & SEO (3–4 weeks), and Testing & Launch (1–2 weeks). The timeline can be influenced by the project's complexity and the client's speed in providing feedback.

Our process has three phases. Phase 1, Strategy & Discovery: a 90-minute deep-dive call to understand your goals, audience, and competition, resulting in a detailed project blueprint. Phase 2, Design & Development: we create wireframes and full-fidelity mockups for your approval, write the copy, and build on a private staging server. Phase 3, Launch & Optimization: thorough QA, full migration and launch, then performance monitoring to ensure a smooth transition.

To begin, the only thing we require is your participation in the initial 90-minute strategy session. During the project, we'll need any existing brand assets (logo in vector format, professional photography) and access to your domain registrar. We handle the rest, including all copywriting and stock image sourcing.

We've engineered our process to minimize the time required from you. Expect approximately 2–3 hours for the initial strategy and discovery phase. After that, the commitment drops to about 30–60 minutes per week for providing feedback on designs and reviewing progress updates.

After launch, we provide 30 days of complimentary support to address any questions or minor issues. You'll also receive a comprehensive training video showing you how to manage your site's content. Following the initial 30 days, we offer ongoing Website Care Plans for continued support, updates, and security.

While a new website provides an immediate boost in professionalism and credibility, measurable results like a significant increase in organic traffic and leads typically begin to appear within 3 to 6 months post-launch. This timeframe allows for Google to fully index the new site architecture and for our foundational SEO efforts to begin generating traction in search rankings.

A typical ROI is realized when the cost of the website is offset by the profit from new business it generates. For many of our service business clients, this means closing just 1 to 3 new clients to achieve a full return on their investment. Our goal is for the website to pay for itself within the first year and become a consistent, profitable source of new business thereafter.

We focus on KPIs tied directly to business growth: number of qualified leads (inquiries from ideal potential customers), conversion rate (percentage of visitors who take action), organic keyword rankings (visibility on Google for high-intent search terms), and cost per acquisition (effective cost to acquire a new lead through the website).

Yes. Semper Secure, a security company in Cherry Hill, NJ, took 335 calls in one month and grew its Google Business Profile calls 117% year over year. Fire Protection Solutions in Mentor, OH ranks #1 on Google for 16 keywords. Building & Air Maintenance, a commercial HVAC contractor, had 9 keywords on page 1 within 8 weeks of launch with no ad spend. The full breakdowns are on our case studies page.

A new website translates into more leads through a three-part system. Attraction: it uses targeted SEO and content to attract high-intent visitors searching for your specific services. Trust: it builds credibility instantly with professional design, clear messaging, and social proof. Conversion: it guides visitors to take action with clear calls-to-action, simple forms, and a frictionless user experience.

The ideal client is an established service-based business with a proven track record that is ready to invest in a high-performance website to fuel its next stage of growth. Our process is best suited for owners who view their website as critical business infrastructure and a long-term asset, not just a line-item expense.

The primary advantage is direct access and accountability. When you work with Lockard Design Co., you work directly with the founder, Will Lockard. This ensures a deep understanding of your goals and a highly personalized level of service. Unlike large agencies where clients are often passed to junior account managers, our model provides a single point of contact dedicated entirely to your project's success.

We offer a 100% Design Satisfaction Guarantee. This means we provide unlimited design revisions during the mockup phase of the project. We will continue to refine the design until you are completely happy with the look and feel, ensuring the final website is something you are proud of before we ever write a line of code.

Our core philosophy is that a website should be your #1 salesperson. This makes us different because we are not just designers. We are growth partners. While many designers focus solely on aesthetics, our entire process is built around a single goal: generating more qualified leads for your business. We measure our success by your business's growth, not just by how pretty the website looks.

Yes, approximately 70% of our clients are located outside of our immediate area. We are a remote-first company with a refined, seamless process for collaborating with businesses across the United States. Through video conferencing, project management software, and clear communication, we ensure a high-touch, personal experience regardless of your physical location.