All Trees Considered: 25+ Leads a Month for a One-Owner Tree Service
How a single-owner tree service built a steady flow of 25+ leads a month with a new website, Local Service Ads, paid search, and local SEO working together.
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All Trees Considered is an owner-operated tree service in Chardon, Ohio, handling tree removal, trimming, and stump grinding across Northeast Ohio. As a single-owner operation, every lead matters — and the business needed a predictable, steady flow of jobs rather than relying on word of mouth and chance. The mandate was straightforward: build a marketing engine that keeps the schedule full.
The Problem
A one-owner operation competing for visibility against larger crews with bigger marketing budgets
A website that wasn't built to generate leads or rank in search
An under-optimized Google Business Profile that wasn't converting searches into calls
No predictable, repeatable source of new jobs month to month
The Results, By the Numbers
Steady lead flow and explosive growth in how often customers find — and contact — the business.
Leads / Month
Across Local Service Ads, paid search, and organic — for a single-owner operation
Website Clicks
Year-over-year growth in clicks to the site from the Google Business Profile
Phone Calls
Year-over-year growth in calls from the Google Business Profile
Profile Interactions
Year-over-year growth in Google Business Profile interactions
Website Sessions
Month-over-month traffic growth after the new site launched
Organic Traffic
Of all site traffic now comes from organic search — a compounding, owned channel
How We Did It
A multi-channel mix engineered so leads come from everywhere at once — not one fragile source.
A Website Built to Convert
Rebuilt the site on a fast, modern platform designed to turn visitors into phone calls and quote requests — not just look good.
Local Service Ads
Tapped Google's pay-per-lead Local Service Ads, so the business only pays for real, qualified leads — ideal for an owner-operator's budget.
Paid Search
Layered targeted Google Ads on top to capture high-intent searches the moment someone needs a tree removed.
Local SEO & Google Business Profile
Optimized the Google Business Profile and on-page SEO — driving a 2,300% year-over-year jump in website clicks from the profile.
An Organic Foundation
Built the content and technical groundwork so organic search keeps compounding — it's already 68% of all site traffic.
Everything Tracked
Calls and form submissions tracked end to end, so we know exactly which channels are filling the schedule.
“ A one-owner tree service, booking 25+ leads a month — and record months ever since. ”
A Full Schedule, Every Month
For a one-owner tree service, marketing isn't about vanity metrics — it's about whether the phone rings and the schedule stays full. It does. All Trees Considered is booking 25+ leads a month across Local Service Ads, paid search, and organic, and has had record months since the partnership began. The Google Business Profile alone is driving dramatically more calls and clicks year over year, and organic search — the channel the business owns outright — is already carrying most of the traffic. The engine is built. Now it just keeps compounding.
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