Will Lockard
Founder, Lockard Design Co.
Sound familiar?
Your competitors are outranking you. You search your own service and your competitors show up first. Every day, customers who should be calling you are calling them instead.
You’ve been burned before. You paid an agency thousands of dollars, got confusing reports full of jargon, and never saw real results. Now you’re skeptical that SEO even works.
You’re stuck on referrals alone. Business is good when referrals come in, but it’s feast or famine. You have no predictable pipeline and no way to control your growth.
SEO that actually puts your phone to work
We don’t do confusing reports or vanity metrics. We build a search presence that makes your business the first call when someone in your market needs what you do. More visibility, more calls, more revenue, every month.
A complete SEO system, not just keywords
- Local SEO: show up in the map pack and local results across your service area.
- Google Business Profile: a profile set up and managed to win the map pack.
- AI search visibility: get cited in Google AI Overviews, ChatGPT and other AI answers.
- Technical SEO: a fast, healthy site that Google can crawl and rank.
- Content strategy: the service pages, location pages and articles that bring in your ideal customers.
- Link building and citations: the authority signals that push you past your competition.
- SEO audits: know exactly where you stand and where the biggest opportunities are.
How we get you ranking
- Audit. We analyze your site, your competitors and your market to find every opportunity and weakness.
- Strategy. We build a custom SEO roadmap based on what will move the needle fastest for your business.
- Optimize. We fix technical issues, optimize your pages and build the content your customers are searching for.
- Build authority. We earn the backlinks and citations that tell Google you’re the real authority in your market.
- Report and refine. You get clear monthly reports showing exactly what we did and what happened. We adjust and improve every month.
What working with us actually looks like
Monthly video reviews. Every month you get a recorded video walkthrough of your results, what we did and what’s next, plus quarterly deep-dives into your overall trajectory.
Full team access through Basecamp. You get your own project space where you can see tasks in progress, ask questions and talk directly to the people doing the work. No ticket system.
A dedicated strategist who knows your business. Someone who learns your market, your competitors and your goals. Not a rotating door of account reps reading from a script.
Not all SEO is created equal
| DIY | Generic agency | Lockard Design Co. | |
|---|---|---|---|
| Strategy | Guesswork | One size fits all | Custom to your market |
| Reporting | Google Analytics confusion | Vanity metrics | Monthly video reviews and Basecamp access |
| Communication | You’re on your own | Junior account manager | Dedicated senior strategist |
| Timeline | Months of trial and error | 6 to 12 months, maybe | Clear milestones from month one |
| Commitment | Your time, a lot of it | 12 month lock-in | 6 month minimum |
| Focus | Whatever you read online | Traffic volume | Leads that actually call you |
Built for businesses that build things
We specialize in SEO for contractors, home service companies and local service businesses. See how we approach HVAC, plumbing and roofing, or browse every trade on our industries page.
SEO compounds over time, so we work on a six month minimum. Every engagement starts with a free audit and a custom quote based on your market, your service areas and the state of your site.
